Our 2024 Impact Report: Setting a new standard for sustainability

Last Updated on 18th September 2025 by Tash

Our 2024 Impact Report is officially here and hot off the press.

And what a year it’s been. Time to look back on all the progress, celebrate the milestones and be real about the challenges we’re still tackling.

Ready to find out what we got up to in 2024? This is what real impact looks like.

Acting on climate change

The food industry is a massive contributor to climate change. As part of a high impact industry, we’ve got a huge opportunity to make a positive difference and an even bigger responsibility to do so.

That’s why in 2024, we dropped our total carbon footprint by 2% to 330,508 tCO2e. We also became the first recipe box globally to have our near term, FLAG and net zero targets officially validated by the Science-Based Targets Initiative (SBTi). This means our plans to cut greenhouse gas emissions are now aligned with the latest climate science – and we’ve got the stamp to prove it.

Fighting food waste

Around a third of all food produced globally for human consumption goes to waste – and here in the UK it’s even higher with 40% of food never eaten. Producing food takes a huge toll on the planet, and when it’s wasted, so are all the resources that went into making it.

Fighting food waste is one of our founding principles and this year, we took it one step further. We hit our ambitious goal to halve operational food waste six years ahead of schedule, reducing it by 65% compared to our 2022 baseline. Want to find out how we did it? Head to the full report here for the inside scoop.

We also diverted a huge 74 tonnes of food – the equivalent of 175,000 meals – with the help of our good friends at FareShare, bringing us past the 2 million meal milestone since the partnership began.

Upping our packaging game

Our packaging was 74% recyclable this year – the same as in 2023. While we made some positive changes, we also delisted a number of recyclable ingredients, which cancelled out our gains.

If we measured recyclability by weight, our packaging would be 97% recyclable — but we like to set ourselves ambitious targets because that’s how we drive meaningful change.

Now, we’re focused on making sure every new ingredient comes in recyclable packaging, and we remain committed to reaching 100% recyclability by 2025.

Putting health on the menu

Eating well shouldn’t feel like a compromise, it should feel like second nature. And we’re here to make that happen with recipes that are as good for you as they are delicious.

In 2024, 39% of our recipes met our healthy standards (up from 37% in 2023) and we’re working to grow that number. Why? Because more options mean we can provide a better choice of healthy recipes to our customers and have a bigger impact on the planet too.

Supporting our community

In 2024, we donated £59,000 to charities through Giving at Gousto, our Payroll Giving & Matching Scheme. We also launched the Giving at Gousto Council – a brilliant team of people from across the business who’ve been driving engagement with our Staff Charity Fund.

We also reduced our gender pay gap by 78% year-on-year (down to just 1.04%) and launched our brand-new Perk Pantry – our one-stop shop for rewards, recognition and benefits.

Massive thanks to everyone who’s been a part of our journey so far. There’s still so much we want to achieve and we’ve got even bigger ambitions for the future. No doubt there’ll be hurdles along the way, but we’ve always loved a challenge. Roll on 2025.

Hungry for more? To read all the ins-and-outs of our efforts, you can find our 2024 Impact Report here.