{"id":20913,"date":"2026-04-02T15:36:34","date_gmt":"2026-04-02T14:36:34","guid":{"rendered":"https:\/\/www.gousto.co.uk\/blog\/?p=20913"},"modified":"2026-04-02T15:43:27","modified_gmt":"2026-04-02T14:43:27","slug":"2025-gender-pay-gap","status":"publish","type":"post","link":"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap","title":{"rendered":"Gousto&#8217;s 2025 Gender Pay Gap"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Big news: Our 2025 Gender Pay Gap report shows <b>our median gap has hit -2.01%.<\/b> This is a huge win, marking the first time <b>the middle female earner at Gousto is paid more than the middle male earner<\/b>. The Government and ONS see the median as the truest reflection of a company&#8217;s pay health, so this milestone is a massive step in the right direction.<\/p>\n<h2><b>Gousto&#8217;s 2025 Gender Pay Gap<\/b><\/h2>\n<p>Our vision at Gousto is to empower our talent to do the best work of their lives. A big part of that means building a workplace where everyone \u2014 regardless of gender \u2014 has an equal shot at success. We&#8217;re continuing to make progress, but we know there&#8217;s always more to do.<\/p>\n<p>Today, we&#8217;re sharing our 2025 gender pay gap report. As with previous years, we want to be transparent about where we are, what&#8217;s driving the numbers, and what we&#8217;re doing about it.<\/p>\n<p>Cooking is all about the perfect balance, and in the world of data, the Median is the ultimate balancer. Unlike the &#8220;Mean&#8221; (the mathematical average), the Median isn&#8217;t easily swayed by outliers at the top or bottom. It\u2019s the standard used by the ONS because it captures the reality for the majority of our team. By keeping our eyes on the median, we can make sure our commitment to a fairer economy is staying on track.<\/p>\n<h2><b>What is the gender pay gap?<\/b><\/h2>\n<p>The gender pay gap is the median difference between hourly pay for men and women across an entire organisation, regardless of their roles or seniority. It&#8217;s not the same as equal pay, which is about making sure men and women in the same or equivalent roles are paid the same, which is a legal requirement.<\/p>\n<h2><b>What was Gousto\u2019s gender pay gap in 2025?<\/b><\/h2>\n<p>If you look at one number today, make it this one: <b>our median gender pay gap has moved to -2.01%. <\/b>As previously mentioned, the UK government and the ONS consider the median the truest reflection of a company\u2019s pay gap, and for the first time ever, <b>the middle female earner at Gousto is earning slightly more than the middle male earner<\/b>. It\u2019s a massive milestone in our mission to keep things fair.<\/p>\n<p>Our mean (average) gap is 16.01%, largely due to the quirk of our 2025 bonuses being paid in April. If we take those bonuses out of the equation to see the real year-on-year change, the gap is in fact 13.89%, just a 3.47% rise. This is because we had fewer people working in our fulfilment centres this year compared to last, which shifted the overall mix of our team.<\/p>\n<h2><b>What are we doing about it?<\/b><\/h2>\n<p>Closing the gap isn&#8217;t something that happens overnight. Over the past year, we&#8217;ve continued our efforts to embed inclusion across how we hire, develop and support our people:<\/p>\n<ul>\n<li><strong>Inclusive recruitment <\/strong><\/li>\n<\/ul>\n<p>Continued reviewing job adverts to remove gender-biased language.<\/p>\n<ul>\n<li><strong>Menopause and perimenopause support<\/strong><\/li>\n<\/ul>\n<p>Expanded support and created spaces for open dialogue around women&#8217;s health at work.<\/p>\n<ul>\n<li><strong>Family-first policies<\/strong><\/li>\n<\/ul>\n<p>Introduced full pay for employees with premature babies to ease financial pressure during what&#8217;s already a difficult time.<\/p>\n<ul>\n<li><strong>Flexible working<\/strong><\/li>\n<\/ul>\n<p>Continued to offer hybrid-working flexibility in both hours and location.<\/p>\n<ul>\n<li><strong>Leadership and culture<\/strong><\/li>\n<\/ul>\n<p>Delivered Psychological Safety training to our top 50 senior leaders, and continued to monitor internal processes (promotions, performance reviews, etc) for gender balance.<\/p>\n<h2><b>Working towards a fairer future<\/b><\/h2>\n<p>We\u2019re in the business of making things better, and that starts right here at Gousto HQ. Reaching a negative median gap is a huge step forward, but we won&#8217;t stop until there\u2019s no gap at all. True equity is the goal, and the bonus and mean gap data show us exactly where we need to focus our energy next. We\u2019ll keep sharing our progress as we work towards total balance across every level of the business.<\/p>\n<h2><b>A note on gender identity<\/b><\/h2>\n<p><i>Reporting on legal gender status is a regulatory requirement, but we recognise that not everyone identifies within the gender binary. We wholeheartedly support our non-binary colleagues and customers, and we remain committed to better representation for all groups.<\/i><\/p>\n<h2><b>Gousto&#8217;s 2025 Gender Pay Gap<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20907\" src=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png\" alt=\"\" width=\"698\" height=\"148\" srcset=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png 698w, https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05-300x64.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/p>\n<h2><b>Bonus gap<\/b><\/h2>\n<p>When it comes to bonuses, the median is the most important number to look at is 14.33%. That\u2019s our median bonus gap, and it represents a fantastic improvement since last year (24.43%). You might see a different, higher figure in our official report (41.68%), but there\u2019s a positive reason for that: a record number of our female leaders chose to \u2018salary sacrifice\u2019 their bonuses into their pensions this year. Because government reports only look at take-home pay <i>after<\/i> those choices are made, it skews the official percentage. But the real story? We\u2019re headed in the right direction, and the gap is closing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20908 size-full\" src=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.31.00-e1775140516790.png\" alt=\"\" width=\"708\" height=\"284\" srcset=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.31.00-e1775140516790.png 708w, https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.31.00-e1775140516790-300x120.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/>(No salary sacrifice was available in 2024)<\/p>\n<h2><b>Gender split of bonus payments<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20910\" src=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.31.56.png\" alt=\"\" width=\"700\" height=\"148\" srcset=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.31.56.png 700w, https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.31.56-300x63.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><b>Pay quartiles: who&#8217;s where?<\/b><\/h2>\n<p>We track the representation of men and women across four equal pay bands every year \u2014 it&#8217;s one of the most useful ways to see whether progress at the top is actually happening. With no significant change in these stats since the previous year, we\u2019re proud to have kept this stable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20911\" src=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.32.27.png\" alt=\"\" width=\"696\" height=\"176\" srcset=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.32.27.png 696w, https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.32.27-300x76.png 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Big news: Our 2025 Gender Pay Gap report shows our median gap has hit -2.01%. This is a huge win, marking the first time the middle female earner at Gousto is paid more than the middle male earner. The Government and ONS see the median as the truest reflection of a company&#8217;s pay health, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gousto&#8217;s 2025 Gender Pay Gap&#8221;<\/span><\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[513],"tags":[],"class_list":["post-20913","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"Timo","author_link":"https:\/\/www.gousto.co.uk\/blog\/author\/timo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gousto&#039;s 2025 Gender Pay Gap | Gousto Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gousto&#039;s 2025 Gender Pay Gap\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Big news: Our 2025 Gender Pay Gap report shows our median gap has hit -2.01%. This is a huge win, marking the first time the middle female earner at Gousto is paid more than the middle male earner. The Government and ONS see the median as the truest reflection of a company&#8217;s pay health, &hellip; Continue reading &quot;Gousto&#8217;s 2025 Gender Pay Gap&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\" \/>\n<meta property=\"og:site_name\" content=\"Gousto Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/goustocooking\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/goustocooking\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T14:36:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T14:43:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"698\" \/>\n\t<meta property=\"og:image:height\" content=\"148\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Timo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.twitter.com\/goustocooking\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\"},\"author\":{\"name\":\"Timo\",\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/#\/schema\/person\/11b11e7f02b86e108245af3a01079144\"},\"headline\":\"Gousto&#8217;s 2025 Gender Pay Gap\",\"datePublished\":\"2026-04-02T14:36:34+00:00\",\"dateModified\":\"2026-04-02T14:43:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\"},\"wordCount\":872,\"image\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\",\"url\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\",\"name\":\"Gousto's 2025 Gender Pay Gap | Gousto Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png\",\"datePublished\":\"2026-04-02T14:36:34+00:00\",\"dateModified\":\"2026-04-02T14:43:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/#\/schema\/person\/11b11e7f02b86e108245af3a01079144\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#primaryimage\",\"url\":\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png\",\"contentUrl\":\"https:\/\/gousto.gurucloud.co.uk\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-at-15.30.05.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/2025-gender-pay-gap#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gousto.co.uk\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gousto&#8217;s 2025 Gender Pay Gap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gousto.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.gousto.co.uk\/blog\/\",\"name\":\"Gousto Blog\",\"description\":\"Cooking Ideas &amp; 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