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Boosting pineapple sales and reducing food waste in Tanzania

Food waste is a problem very close to our hearts at Gousto. By challenging the way the world eats, cutting out supermarkets responsible for hundreds of thousands of tonnes of binned food every year, we are doing something about it.

We aren’t the only ones. We had a coffee with Jack at Farm Africa who explained that, in many cases, 25% of food waste actually occurs before crops have left the farm. Farm Africa steps in to prevent this from happening.

Over to Jack…

Msikirwa lives in Bagamoyo, Tanzania, with her husband and three children aged 19, 12 and nine. Farming is a way of life for the family, but they are using only half their ten-acre farm to grow pineapples and maize. The rest is left fallow because they don’t have enough money to invest in planting. Much of their crop rots before it gets to market due to a lack of storage facilities and traders refusing to buy non-standard fruit.

 	2 of  Mwanahawa 10 acres is set aside for pineapple farming. Mwanahawa's family of 5 use another 3 acres for maize harvesting but 5 acres is left unused due to lack of capital investment. Mwanahawa, along with other female farmers, were finding it to access the lucrative markets due to lack of certification and knowledge in pineapple production and financial record management.  	 	Through a local private company, DORT- Africa, Farm Africa was able to support women in the area achieve high standards of pineapple products and to penetrate the markets.  	Mwanahawa is now the chairperson for Chogendelela group and has recieved training on group management and partaken in group dynamics training. Mwanahawa is confident the group will fair well in the trade. 


Like many other local farmers, Msikirwa and her family rarely have enough food to eat from one harvest to another and often go to bed hungry. They cannot meet many basic needs, such as school costs, medical treatment and other expenses. Many farmers in the area grow pineapples that they process into dried fruit, jam and juice but they face challenges accessing more lucrative markets, because they lack the knowledge and skills to produce and package high-quality products.

Farm Africa supports Mwanahawa and other women farmers to help them produce pineapple products that are good enough to receive quality certification. Each farmer knows exactly how much produce she’s sent to the group and how much has been sold on. Mwanahawa has been appointed chair of the farmers’ group. She said: “We are learning lots of new things. I hope we will get quality certification from the Tanzania Bureau of Standards so our products have more chance of reaching good markets.” Mwanahawa is confident that by working as a group she and her colleagues will secure better prices from their harvest and reduce waste.

Get involved with charities like Farm Africa on World Food Day, Friday 16th October